Instructional design and learning experience design are two closely related fields that have gained significant attention in recent years. Both fields are concerned with designing effective and engaging learning experiences for learners, but they differ in their approaches, focus, and goals.
Let’s explore the key differences between instructional design & learning experience design and their respective roles in creating effective learning experiences.
What is Instructional Design (ID)?
Instructional design is a systematic process of designing and developing instruction to meet specific learning objectives. The primary focus of instructional design is on creating effective instruction that helps learners acquire new knowledge or skills. The process of instructional design typically involves analyzing the needs of learners, defining learning objectives, selecting instructional methods, designing instructional materials, and evaluating the effectiveness of instruction.
Instructional designers use a variety of models and frameworks to guide the design process, such as ADDIE (Analysis, Design, Development, Implementation, and Evaluation), SAM (Successive Approximation Model), and Rapid Prototyping. These models provide a systematic approach to designing instruction, ensuring that learning objectives are clearly defined, instructional materials are effective, and learners achieve desired outcomes.
Instructional designers also use a range of tools and technologies to create and deliver instruction, such as learning management systems (LMS), authoring tools, and assessment tools. These tools help instructional designers create, manage, and deliver instruction at scale, making it easier to reach a broad audience of learners.
What is Learning Experience Design (LXD)?
Learning experience design (LXD) is a relatively new field that focuses on creating engaging and effective learning experiences for learners. LXD draws on principles from human-centered design, user experience design, and design thinking to create learning experiences that meet the needs and goals of learners. The primary focus of LXD is on creating learning experiences that are engaging, interactive, and relevant to learners.
The process of LXD typically involves understanding the needs and preferences of learners, creating a design concept, prototyping the design, testing and refining the prototype, and finally, launching the learning experience. LXD uses a range of tools and technologies, such as design thinking frameworks, prototyping tools, and user testing, to create and refine the learning experience.
The Role of ID & LXD in Creating Learning Experiences
Instructional design and learning experience design are both essential components of creating effective learning experiences, but they differ in their approaches and goals.
Instructional design primarily focuses on designing effective instruction to meet specific learning objectives. The goal of instructional design is to ensure that learners acquire new knowledge or skills by following a structured and systematic approach to instruction. Instructional designers typically use models and frameworks, such as ADDIE, to guide the design process, and a range of tools and technologies, such as LMS and authoring tools, to create and deliver instruction.
On the other hand, LXD focuses on creating engaging and effective learning experiences that are relevant and meaningful to learners. The goal of LXD is to create learning experiences that engage learners and facilitate learning by using a user-centered design approach. LXD designers typically use design thinking frameworks, prototyping tools, and user testing to create and refine the learning experience.
Instructional design and LXD both have their strengths and weaknesses, and the optimal approach will depend on the specific needs and goals of the learning experience. However, it’s important to note that together both approaches are complementary and can work together to create effective learning experiences.
Differences Between Instructional & Learning Experience Design
Here are some key differences between instructional design and learning experience design:
Focus
Instructional design primarily focuses on designing effective instruction to meet specific learning objectives, while LXD focuses on creating engaging and effective learning experiences that are relevant and meaningful to learners.
Approach
Instructional design typically uses a systematic approach, such as ADDIE, to design instruction, while LXD uses a user-centered design approach, such as design thinking, to create engaging and relevant learning experiences.
Tools & Technologies
Instructional designers typically use tools and technologies, such as learning management systems and authoring tools, to create and deliver instruction, while LXD designers use tools and technologies, such as prototyping tools and user testing, to create and refine the learning experience.
Goals
The primary goal of instructional design is to ensure that learners acquire new knowledge or skills by following a structured and systematic approach to instruction, while the primary goal of LXD is to create learning experiences that engage learners and facilitate learning by using a user-centered design approach.
Evaluation
Instructional design typically involves evaluating the effectiveness of instruction, while LXD focuses on evaluating the engagement and relevance of the learning experience.
Timeline
Instructional design typically follows a linear timeline, with each stage of the design process following the previous one in a sequential manner. In contrast, LXD follows a non-linear, iterative process, where design concepts are created, tested, and refined multiple times before the final product is launched.
In conclusion, instructional design and learning experience design are two complementary fields that are essential for creating effective and engaging learning experiences. While instructional design primarily focuses on creating effective instruction to meet specific learning objectives, LXD focuses on creating engaging and relevant learning experiences that are meaningful to learners.
No COurse, No problem – get started today!
And if you don’t have an online course yet or thinking of automating your expertise or passion with an online course, below are some recommended resources for you to get started:
- My Favorite WordPress Hosting Deal
- My Favorite Course Hosting Platform
- My Favorite Social Media Scheduler
- My Favorite Tool for Graphic Design
- My Favorite Email Marketing Platform
- Join Course Creator Bootcamp Course
- Watch the Content2Course Masterclass
- Or Download Course Creator Roadmap
And if all this is still too much hustle for you but you’re ready to turn your expertise into profit in 2023, join the Course Launch Challenge to launch your own course in no time.
READY TO OUTLINE YOUR NEXT COURSE?
Get Your Course Outline Planner & Video Tutorial.
This article first appeared on Medium and it reflects my personal views and opinions.
